Alli Coates & Signe Pierce – American Reflexxx (US 2013, 14:02 mins)


A social experiment with performance artist Signe Pierce who walked the streets of Myrtle Beach, South Carolina in a sexy tight dress and mask. Director Alli Coates and Pierce agreed not to communicate until the experiment was over, but never expected the terrible responses. A technicolour spectacle that elicits questions about gender stereotypes, mob mentality and violence in America.


Alli Coates is a multimedia artist based in New York City and Los Angeles. She has been privileged to work with some of the top international brands and publications in the world, including Helmut Lang, Theory, Uniqlo, MAC Cosmetics, Diane Von Furstenberg, L’Oréal, and many others. Her photography and design work has appeared in Vogue, W, Dazed and Confused, VICE Magazine, GQ, New York Magazine, Complex, and ELLE.

Signe Pierce is an American artist. She has worked in performance, photography, video and digital art. Her work has been shown at the Museum of Contemporary Art, Los Angeles, at the New Museum, New York, and at the Palais de Tokyo in Paris.