Exhibition
Part of CODE 2024clickedy.click
Leon van Oldenborgh, Robin van de Griend, Lukas Völp & Hennie Bulstra
Tracking for Love
The design of online interfaces influences the way users form identities and perspectives on the world. Clickedy.click is a provocative social experiment that addresses the current issue of online platforms implementing opaque, non-consensual user tracking systems to inform the design of their interfaces. Using the format of a dating platform, clickedy.click integrates this type of user tracking in its core matchmaking system. Operating in this scenario, users can discover for themselves just how much can be concluded from their data.