Consensus Architects Inc.
Jonas Lund
Consensus Architects Inc. is a performance/installation by Swedish artist Jonas Lund, set to debut at the IMPAKT Festival 2024. The work explores how online propaganda and generative AI are used to manipulate public opinion, offering “propaganda as a service” in the form of a startup.
Participants are invited to join the installation in a LARP (live-action role-playing) format, where they take on roles such as political strategists seeking disinformation, content creators producing fake AI content, or investors funding the manipulation. Each participant is assigned a specific role, immersing them in the disinformation ecosystem.
The installation features a polished startup aesthetic, but cracks begin to show as participants uncover contradictions and ethical dilemmas. Through this immersive experience, Consensus Architects critiques the rise of misinformation while challenging participants to reflect on their own susceptibility to manipulation and consider the impact of propaganda in shaping societal narratives.
Disclaimer: Access to this experience is free. The performance will take place between the mentioned times. Outside of these hours, the office of Consensus Architects Inc. is open as an installation.
Check the timetable to visit more programmes with your Festival Pass (5-days). With the pass you can also visit the festival exhibition The Cake is a Lie at the IMPAKT [Centre for Media Culture].
For more information on the festival tickets please see here