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Tentoonstelling
Tentoonstelling
Part of THE CAKE IS A LIE

ESTROWORLD-NOW: THE QUARANTINE EDITION (2021)

Mary Maggic

Mary Maggic operates at the intersection of capitalism, bio-hacking, and body and gender politics. In this installation, they show a world that remains invisible to the naked eye: that of the toxins in the many lifestyle products that are now omnipresent in our consumer-oriented, material culture. These substances are found in cleaning products, utensils, and beauty products. Ironically, it is society’s focus on cleanliness, purity, and perfection that is causing the pollution of our environment and our bodies and the total plasticization of our planet. Estroworld is a fictional corporate conglomerate of petrochemical, agricultural, and pharmaceutical industries created by Mary Maggic. In thise interactive installation Estroworld Now: The Quarantine Edition (2021), Estroworld’s advertising and products flood various spaces of a house where Mary Maggic stayed during the pandemic. It has now been scientifically proven that the increasing amount of chemicals in our living environment and the products we use daily also changes our hormone balance. These chemical substances contribute to the increase of feminine characteristics and features in men and vice versa. Should we see chemical pollution as a result of our consumerism? Is uncontrolled capitalism a perverse ally in the fight against heteronormativity?


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