Chris Wilcha, a recently graduated philosopher, was employed in 1993 by the Columbia House mail-order music company, as an expert in the genre of alternative rock. Due to the boundless popularity of grunge, he received one promotion after the next, much to his own surprise. As an outlet valve for his aversion to the capitalistic company, Wicha decided to record his work experiences on video. The result is an exciting and sometimes hilarious glimpse behind the scenes. Witness how a subculture becomes encapsulated.

Video Hacking, Manuel Saiz (UK, 1999, video, 4min)
The Target Shoots First, Christopher Wilcha (USA, 1999, video, 70min)