Dissafected! is a videogame parody of the Kinko’s copy store, a source of frustration from its patrons. Disaffected! gives the player the chance to step into the demotivated position of FedEx Kinko’s employees.
While examples of branded games go as far back as the Atari 2600, “advergames” have become very popular in the last ten years, first as web-based games and now both as casual games and as product/ad placement in commercial games. Anti-advergames (like Disaffected!) are to detract from or call into question a set of products or services for expressive, cathartic, social or political purposes.