NL
Screening
Screening
Part of Jailbreak Programme 2

Test Tube

General Idea

(CA 1979, 28 min)

Produced for television during General Idea’s residency at De Appel, Amsterdam. Each chapter of Test Tube is introduced by the three members of the Canadian artist group who sit at the “Colour Bar Lounge,” a cocktail bar in the mythical 1984 Miss General Idea Pavilion. Comprising a hybrid of popular TV formats such as soap opera, news magazine, and infomercial, the video explores the potential responses of the artist to the power of mass media and advertising.


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