Cold Intimacies, Happycracy and Emotions as Commodities
Location: Het Huis Main Stage
Conversation with Katerina Gregos //
It is commonly assumed that capitalism has created an a-emotional world dominated by bureaucratic rationality; that economic behaviour conflicts with intimate, authentic relationships; that the public and private spheres are opposed to each other; and that true love is opposed to calculation and self-interest. Eva Illouz (Professor of Sociology at the Hebrew University of Jerusalem) rejects these conventional ideas and argues that the culture of capitalism has fostered an intensely emotional culture. She argues that economic relations have become deeply emotional, while close, intimate relationships have become increasingly defined by economic and political models of bargaining, exchange and equity.
In this keynote conversation, Illouz will talk about Cold Intimacies: The Making of Emotional Capitalism (2007), the book that inspired the Modern Love exhibition. More recently, Illouz further developed her ideas in Happycracy: How the Industry of Happiness Controls our Lives and Emotions as Commodities: How Commodities Became Authentic (both published 2018). After the talk, Modern Love curator Katerina Gregos will interview Illouz to connect the core ideas from her books with recent developments related to love, technology and politics.
* Online festival passes gives you access to the entire festival programme online. An online festival pass is also included for each day pass. Read more about the ticket types here
Eva Illouz― Speaker
Eva Illouz is a renowned sociologist. Her research focuses on the sociology of capitalism, the sociology of emotions, the sociology of gender and the sociology of culture. Her work explores several significant and thought-provoking themes, such as the influence of capitalism on emotions, the commodification of romance and the meaning of freedom, choice, and individualism in the modern world. Several of her major works are: Consuming the Romantic Utopia: Love and the Cultural Contradictions of Capitalism (University of California press, 1997); Cold Intimacies: The Making of Emotional Capitalism (Polity Press, 2007); Why Love Hurts: A Sociological Explanation (Polity Press, 2012); Unloving: A Sociology of Negative Relations (Oxford University Press, 2018).