One on One +1
— 7 November 2021
Location: One on One +1
Online performative artwork //
How far would you go to find the perfect match? What would you do yourself to become a good match? Jonas Lund creates paintings, sculpture, photography, websites and performances that critically reflect on contemporary networked systems and power structures of control. He created the new online performative artwork One on One +1 for IMPAKT Festival 2021. One on One +1 invites you to sign up for a serendipitous encounter in the format of a video chat.
By submitting your name, social media handles, email and your preferred time slot, the artist’s Matching Algorithm™ will build your profile using a wide range of open source intelligence (OSINT) tools, match you with someone special and arrange a meeting. The meetings are watched by performance-measuring algorithms and AI technologies that analyse your behaviour in real-time, track your performance, nudge you to be your best self, and suggest things to say or topics to discuss. Once the meeting is complete, the system generates an in-depth analysis and report that serves as documentation of the encounter and as feedback to the Matching Algorithm™ to further improve coupling.
The work is a disturbing exploration of the increasing digitisation of love and romantic encounters. What are the possibilities and dangers of algorithmic matchmaking?
Jonas Lund― Artist
Jonas Lund creates paintings, sculpture, photography, websites and performances that critically reflect on contemporary networked systems and power structures of control. His artistic practice involves creating systems and setting up parameters that oftentimes require engagement from the viewer. This results in performative artworks where tasks are executed according to algorithms or a set of rules. Through his works, Lund investigates the latest issues generated by the increasing digitalisation of contemporary society like authorship, participation and distribution of agency. At the same time, he questions the mechanisms of the art world; he challenges the production process, authoritative power and art market practices. Lund earned an MA at Piet Zwart Institute, Rotterdam (2013) and a BFA at Gerrit Rietveld Academy, Amsterdam (2009). He has had solo exhibitions at The Photographers’ Gallery (2019), Whitechapel Art Gallery, London (2016), Steve Turner, Los Angeles (2016, 2015, 2014), Växjö Konsthall Sweden (2016), Showroom MAMA, Rotterdam (2013), New Museum, New York (2012), and has had work included in numerous group exhibitions including Centre Pompidou, Paris, Schinkel Pavillon, Berlin, ZKM, Karlsruhe, Vienna Biennale 2019, Witte De With, Rotterdam, Kindl – Centre for Contemporary Art, Berlin, and the Stedelijk Museum, Amsterdam. His work has been written about in Artforum, Frieze, Kunstforum, The New Yorker, The Guardian, Metropolis M, Artslant, Rhizome, Huffington Post, Furtherfield, Wired and more.