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Part of AUTHENTICITY IS DEAD, LONG LIVE AUTHENTICITY!

Pilot

General Idea (CA, 1977)

General Idea is the collective name of Felix Partz, Jorge Zontal and AA Bronson and Pilot reveals their avant-garde branding strategy. Blurring the lines between art, design, and life, they address the cultural myth and parody of the glamorous art star. Mockingly amusing and wittily critical, this work from 1977 challenges the viewer to ask, “Are these guys for real?!”


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