NL
Part of Don’t Be Evil

THEIRTOK

By Tomo Kihara

The Netherlands 2022
Installation with a website, video and prints

This installation offers a unique exploration into the obscured world of TikTok’s algorithmic recommendations. The artist led workshops with participants from diverse backgrounds to delve into each individual’s TikTok viewing and ‘liking’ history. By replicating these histories on new TikTok accounts, the project reveals the highly personalised nature of content distribution on the platform. TheirTok presents a spectrum of TikTok user experiences by unpicking the layers of algorithmic influence on our digital lives. By displaying these contrasting user viewpoints, TheirTok invites visitors to step outside their own filter bubbles, thereby fostering a broader understanding of a world increasingly curated by algorithms.


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Website by HOAX Amsterdam