By Tomo Kihara
The Netherlands 2022
Installation with a website, video and prints
This installation offers a unique exploration into the obscured world of TikTok’s algorithmic recommendations. The artist led workshops with participants from diverse backgrounds to delve into each individual’s TikTok viewing and ‘liking’ history. By replicating these histories on new TikTok accounts, the project reveals the highly personalised nature of content distribution on the platform. TheirTok presents a spectrum of TikTok user experiences by unpicking the layers of algorithmic influence on our digital lives. By displaying these contrasting user viewpoints, TheirTok invites visitors to step outside their own filter bubbles, thereby fostering a broader understanding of a world increasingly curated by algorithms.
Tomo Kihara― Artist
Tomo Kihara is an artist who designs and codes "toys for thought"— experimental games and interventions that draw out unexplored questions from people through play. He holds an MSc in interaction design from TU Delft (NL) and has collaborated with organizations like Waag Futurelab and Mozilla Foundation on various projects. His recent projects have been nominated for the Ars Electronica STARTS PRIZE (Linz, 2021) and exhibited at the Victoria & Albert Museum (London, 2022).