White Light White Heat
ADD (DE 2003)
ADD is both a Berlin-based fashion label and a platform for collaborations with other artists. The key figure behind ADD is Wibke Deertz. Having been educated as a visual artist, Deertz prefers to engage in fashion. The reason being that fashion allows her for greater artistic freedom due to the lack of high-brow artistic pretensions. Distinctive features of ADD include the low- nonsense attitude and the strong influence from street culture. During Impakt 2003, ADD will manifest itself both in the Centraal Museum and in the city of Utrecht.