24 October 2012
— 28 October 2012
Location: Academiegalerie (HKU)
11:00 - 21:00
11:00 - 18:00
Sat 20 October from 13:00 till 18:00h

Wed 24 until Sat 27 October from 11:00 till 21:00h

Sun 28 October from 11:00 till 18:00h.

Guided tour on Culturele Zondag [Cultural Sunday] Jong Jonger Jongst, Sunday 28 Oct 12:00h

It won’t only be international artists providing their vision on the various aspects of No More Westerns at the Impakt Festival 2012. The festival has also invited a group of Fine Art students from the Utrecht School of the Arts (HKU) to contemplate the event’s theme. They were provided with workshops, ideas and presentations by Impakt’s resident artists and other guests who gave them a refreshing, experienced take on professional practice. The end result is the exhibition at the Academiegalerie, the HKU’s exhibition space. There the young makers reflect on #NMW in their own idiosyncratic manner: how do we in the West view music and listen to images? How scary are up and coming superpowers like China anyway?

Participating Artists:

Tim Hollander | Thera Klazing | Guy Vording | Wendy Brugman & Joost Mellink | Jochem van Grieken | Malcolm Kratz | Nici Metselaar | Milda Navickytè | Ruben Baart |Elise ‘t Hart & Nils Davidse

Tim Hollander – Three decades of re-written history

This fictionalised museum presentation shows a retrospect from the year 2050 to music theory and instruments from the ’90s, ’00s and ’10s of our time, In this alternative history class, everything is different – while China is market leader in electronic instruments and West Africa is going through a Djembe-Hero craze for Playstation 3, the primitive West stays behind with just guitars and flutes.

Thera Clazing – untitled

“Man is free, but he finds his law in his very freedom”, wrote Simone de Beauvoir. In her video, Thera tries to review her personal vision on freedom, by both discussing it with people from a western, and a non-western background.

Guy Vording – Move 1 t/m 4

Traditions and recognisable visual elements from several worlds come together in Guy’s surrealistic collages. Characterising images of rituals and landscapes from afar merge in a non-defined place and time.

Wendy Brugman & Joost Mellink – Touching Land

In this semi-documentary, Wendy and Joost associatively investigate the differences and resemblances between the Netherlands and the United States. How do local clichés function when you’re a tourist, and do they withstand if it concerns your own country?

Jochem van Grieken – Control

In his work, Jochem uses seemingly simple techniques to shape complex problems.

Malcolm Kratz – October 9th, 09:00 – 11:00 15:00 – 17:00

Commercial culture as we know it is a typically western invention, articulated by the influential capitalist marketing strategists Edward Barnays and Ivy Lee in the early 20th century. In 2012 however, we have to acknowledge the bankruptcy of this model. Armed with genuine Chinese rituals, Malcolm found a way to appropriately bury the West – using Chinese traditions like numerology, feng-shui and burning money for prosperity in the afterlife.

Nici Metselaar – untitled

With a fascination for the aesthetics of slums and her research on Nollywood – the Nigerian soap and film industry – Nici has sought to make a visual balance that fuses both.

Milda Navickytè – Encounter

What happens to traditions and spirituality when financial welfare calls? In Encounter, Milda imagines how it would be if we would copy eastern traditions as a part of daily western life.

Ruben Baart – I NINJA COWBOY

A conceptual overlay of an episode of Asian children’s cartoon Pucca gathers Ruben’s project – in which he investigated the extreme economical growth of China, and its neo-colonial attitide. Its multinationals and government no longer just invest within China, but increasingly all over the world. The financial crisis teaches us this much: we are for sale.

Elise ‘t Hart & Nils Davidse – untitled

In this installation, a world sound is oppositioned to western technology. The tones of a singing bowl, an instrument from a culture in which music plays a big role in spiritual and religious education, is simulated by a Moog – a western synthesizer. Imitating sounds of ancestors is an important part of ‘world music’: it’s the way music procreates. Here, a typically ‘classic modern’ intrument takes on this role by copying the traditional sounds.

In honour of the Utrecht-wide day of events Cultural Sunday – on 28 October themed ‘Jong, Jonger Jongst‘ (Young, Younger, Youngest) – there will be a guided tour through the exhibition HKU

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