Jeroen van Loon
In today’s society, driven as it is by social media, the boundary between truth and fiction is sometimes hard to draw. What is the truth, and what are our own interpretations? At Betweter, IMPAKT will present Jeroen van Loon’s installation Fake News (2021). This three-part video installation shows Facebook founder Mark Zuckerberg’s full hearing before the US Senate on 10 April 2018. Following a serious leak of Facebook users’ personal data, Zuckerberg was suspected of reselling sensitive information. Among the issues raised at the hearing were Facebook users’ privacy and prevention of the spread of fake news.
Jeroen van Loon’s video includes face filters that are also often used in apps such as Snapchat and Instagram to add a layer of augmented reality to selfie pictures or videos. Depending on the context in which it is used, each filter may have a variety of meanings. We see Mark Zuckerberg hiding behind sunglasses and holding a burning dollar bill. A moment later he has turned into a Western-movie baddie.
Fake News uses face filters as a visual criticism of Zuckerberg’s and the Senate committee’s views on fake news, Facebook users’ privacy and the possible future regulation of Facebook. It provides a more honest picture of the shifting balance of power between Big Tech and government.
Fake News has been generously funded by the KF Hein Fund and IMPAKT.
Jeroen van Loon― Artist
Jeroen van Loon is a Dutch artist researching and visualising current digital culture through the lens of ephemerality and permanence. His work is exhibited internationally at venues such as Centre Pompidou, Transmediale, IDFA Doclab, Aksioma, Long March Space, Centraal Museum, HMKV | Dortmunder U, IMPAKT festival, Verbeke Foundation, SPRING performing arts festival, Nemo Biennale, V2_, Cairotronica, KIKK Festival and MU Artspace. He received the K.F. Hein Kunststipendium, the European Youth Award, was nominated for the New Technological Art Award (NTAA) 2022 and is part of the Brave New World Speaking Agency as a speaker on art and technology. His work was shown at TEDx, We Make Money Not Art, The Creators Project, Designboom, and Digicult. Van Loon (b. 1985 in ’s Hertogenbosch, The Netherlands, lives and works in Utrecht, NL) received a bachelor's in Digital Media Design and a European Media Master of Arts from the HKU University of the Arts Utrecht.