Persistence of Memory
2020 – Installation
Persistence of Memory is a new installation made especially for the Modern Love exhibition. It takes the form of a kit of gadgets, beauty products and other objects that are placed in close contact with the body to warm it, such as a sauna suit, hand warmers, a heated blanket, hot-water bottles, sweat belts and skin-warming cream. Cemin is interested in the effects of these heat-inducing products, and what they do to our bodies. The tools may be familiar but the way they are used is slightly twisted, as can be seen in the ‘how-to’ video 4-Minute Warm Up, which offers a routine on how to cope with the fake intimacies and loneliness of our individualistic world. While highlighting the importance of physical warmth and proximity, Persistence of Memory is also a critique of consumerist society in the digital age, which rests on the fake promise that relationships can be formed at the click of a button, or be resolved by buying things, rather than trying to build on them, work on them or fix them.
Laura Cemin― Artist
Laura Cemin (1992) is an Italian performer and visual artist currently based in Helsinki, FI. She is interested in performative gestures, which can appear in different forms such as live performances, installations and writings. In her current work, she explores how language shapes and influences the way we move and physically interact. After having performed as a ballet dancer in the USA, she studied photography in Italy and recently obtained an MFA from Umeå Art Academy (SE). She has performed live at international festivals and her work as a visual artist has been presented internationally at galleries, theatres and museums, such as Norrlandsoperan (SE), Bildmuseet (SE) and Kiasma (FI).