The design of online interfaces influences the way users form identities and perspectives on the world. Clickedy.click is a provocative social experiment that addresses the current issue of online platforms implementing untransparent, non-consensual user tracking to inform the design of their interfaces. Using the format of a dating platform, clickedy.click integrates this type of user tracking in its core matchmaking system. In this scenario, users come to question just how much can be concluded from their data.