Clickedy.click (Tracking for Love)
By the clickedy.collective: Leon van Oldenborgh, (NL), Robin van de Griend, (NL), Lukas Völp (DE) and Hennie Bulstra (NL)
The design of online interfaces influences the way users form identities and perspectives on the world. Clickedy.click is a provocative social experiment that addresses the current issue of online platforms implementing untransparent, non-consensual user tracking to inform the design of their interfaces. Using the format of a dating platform, clickedy.click integrates this type of user tracking in its core matchmaking system. In this scenario, users come to question just how much can be concluded from their data.