Part of Reclaiming Digital Agency

Pay with Your Gaze

By Ana Spagnolo López (AR), Helena Roig (ES), Marion Lissarrague (FR) and Vinciane Dahéron (FR)

The natural movement of our eyes is being marketed as a ‘next generation’, intuitive interface. This simple human gesture has become yet another resource to be exploited by surveillance capitalism. How much is our gaze at a screen worth? Pay with Your Gaze raises awareness on the misuse of eye tracking technologies and the true value of our online attention.


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