Pay with Your Gaze
By Ana Spagnolo López (AR), Helena Roig (ES), Marion Lissarrague (FR) and Vinciane Dahéron (FR)
The natural movement of our eyes is being marketed as a ‘next generation’, intuitive interface. This simple human gesture has become yet another resource to be exploited by surveillance capitalism. How much is our gaze at a screen worth? Pay with Your Gaze raises awareness on the misuse of eye tracking technologies and the true value of our online attention.