White Balance (to think is to forget differences)

François Bucher

United States 2002, 32 minutes

White Balance (to think is to forget differences) is an effort to uncover the geographies of power, the frontiers of privilege that are connected to racial stereotypes and the hidden notion of whiteness. It revisits these problems from different angles, creating short circuits of meaning which are evoked by improbable audiovisual matches. Media and internet footage is intermixed with images shot in downtown Manhattan before and after the 9/11 attacks. Opting for a poetic language, François Bucher’s video essay seeks to arouse thought by concentrating on the openings of the audiovisual experience, in the short-lived moment of the in-between.

François Bucher

― Artist

François Bucher (Colombia) is an artist and writer from Cali, Colombia. His research spans a wide range of interests, focusing – as of late – on multi-dimensional fields and other tropes from shamanism and science fiction, such as time “travel”. He contends that trauma acts as a portal through time, both at a collective and an individual level. Bucher’s work has been exhibited worldwide, including at the Venice Biennale, Lyon Biennial, Marrakech Biennale, Haus der Kulturen der Welt, Museo de Arte de Zapopan, Bienal de Cartagena, Bienal de Cuenca, Centro Andaluz de Arte Contemporaneo, Station Museum of Contemporary Art, Centre d'Art Contemporain Geneve, Berlin Documentary Film Forum, Jeu de Paume, Prague Biennial, Tate Britain, and the Museum of Contemporary Art, Chicago. His writings have been published in the Journal of Visual Culture, Documenta Magazine, E-Flux Journal, and Valdez. He holds a Master’s degree in film from the School of the Art Institute of Chicago. A book on his work from 1999 to 2016, written by Claudia Salamanca and titled The Catastrophe of the Present, was published in 2016. His studio is in Mexico.

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