Location: IMPAKT main programme online
For the IMPAKT Festival we invite you to delve with us into the obscure and tempting depths of #MEMEMANIFESTO.
#MEMEMANIFESTO is a transmedia project exploring the occult meanings and communicative potentials of Internet Memes. The project was born out of one simple idea: that memes are more than mere “funny viral images.” Clusterduck explores memes as important elements of new, online-based subcultures and as the founding stone of a new language for the digital age.
To understand the power of memes means to hold the keys to control the uncertain grounds on which our common social world is constructed. The project wants to affirm the importance and power of memes and give everyone the tools to harness this power.
#MEMEMANIFESTO was produced in the framework of EMAP/EMARE residency programme at IMPAKT, co-produced by Creative Europe. For the IMPAKT Festival, Clusterduck will present the results of their research during this residency.
Clusterduck is an interdisciplinary collective working at the crossroads of research, visual communication and transmedia, focusing on the processes and actors behind the creation of Internet-related content. It curated the online exhibition #MEMEPROPAGANDA, hosted by Greencube Gallery, which was presented at The Influencers Festival (Barcelona), Tentacular Festival (Madrid), IFFR (Rotterdam), Urgent Publishing (Amsterdam, Arnheim), Radical Networks (Berlin) and others. Clusterduck is currently developing Meme Manifesto, a physical collection of printed memes and a web-based collective project aiming to show how deep the web can go. The first stage of the project will be developed at IMPAKT (NL) during the EMAP / EMARE residency programme. Clusterduck is creating the new participative exhibition format #MEMERSFORFUTURE, investigating the role of memetics in the global climate justice movement. The exhibition will be shown IRL at re:publica 2020, and to other locations around the globe. Clusterduck is also developing three different formats of collective research workshops: #HYPECOMPASS, #EscapeTheFunnel and #SOMECOMPASS. These were presented at “Sharing/Learning - Methods of the Collective” at UdK Berlin; The Influencers Festival, Barcelona; and Simposio 2019, Borca di Cadore. The group also curated online/offline exhibitions and interventions like the Wrong Digital Biennale pavilion "Internet Fame" at panke.gallery, "Make URL self at Home" at Arebyte On Screen and "Pack Your Stuff" at Offsite Project.