Personal Data: Political Persuasion
(DE 2019, 13 min)
We found over 300 companies around the world who use data to give political parties insights into who voters are, what they want to hear and how to persuade them.
Upon doing a deep dive into their websites, we found a range of companies, consultancies, agencies and marketing firms, from local start-ups to global strategists, targeting parties that span the political spectrum.
This virtual, visual gallery captures the promises of these companies, giving a unique window into the services they promote and the compelling language they use, phrases like “we power democracy”, “emotions driven by data”, “changing the world one pixel at a time” and “winning elections with social intelligence”.
Mostly for-profit companies, with the primary aim of generating, maintaining and growing revenue, it is important to ask – what are the implications of allowing politics to be largely swayed by data-driven technology organisations?
Tactical Tech― Kunstenaar
Tactical Tech is an international NGO that engages with citizens and civil-society organisations to explore and mitigate the impacts of technology on society. Our vision is a world where digital technologies can contribute to a more equitable, democratic and sustainable society. To enable this change, our mission is to investigate how digital technologies impact society and individual autonomy, using our findings to create practical solutions for citizens and civil society actors.